Hey there 🕺🏻 I'm Tommy, Magical CEO. Thank you for reading this! (also a hearty thank you to @Reut Shechter for building an excellent README template for others to use.)
Believer in tools for time ⏳
Married to my best friend 🤍
Proud dad to Yalli 🧒🏽, Ray 👶🏻 and Emma 🦮
- I’m based in Tel Aviv, the most expensive city in the world, but I love roaming around with my laptop and gadget backpack — I like to see myself as a local digital nomad.
- I’m a time hacker and obsessed with finding new ways to improve my personal productivity. Ironically, I sometimes waste too much time on it.
- The reason that I'm so obsessed with tools for time is genuinely because deep inside I'm lazy, and probably have the "absent-minded professor" syndrome. Time-management doesn't come naturally nor easily to me, but plays an important role in achieving my mission in life.
- I eat one meal a day () and usually fast for 22 hours everyday (exc. weekends). I find it more suitable for my work-life style and metabolic fitness.
- I sold my first startup when I was 14 to a guy named Genesis through mIRC. When my parents found out they returned the money back because “the internet is a dangerous place.” The second acquisition was a bit more successful (-;
- When I was 15, I studied computer science at the Technion (Israel Institute of Technology) and was the youngest person to ever finished their C# program.
- I was a full-time musician and singer and studied composing and song-writing in the Rimon School of Music, where I met the love of my life.
- I’m the creator of two popular podcasts 🎧, both of them were ranked #1 in Israel — one in Technology (Od Podcast) and one in all categories (Supertools). Soon we will announce the Magical Show! (bad name, I know) Here some of my favorite episodes →
- I’m a coffee snob ☕️ and I mean it. My favorite coffee roaster is La Cabra. HOC is the only coffee shop that I can drink coffee in Tel Aviv without bitching about it. Here is my My home coffee setup →Tommy’s Coffee Logbook
- I love emojis. My favorite emojis are ⛩️ because I admire the Japanese culture (best coffee methods, food, and aesthetic) and ⏳ as a reminder of how our time in this world is limited. Also use frequently → 🕺🏻, ✨, ☕️, 🙃
- I’m a reader of book 📚 For me, the ability to learn from reading is the biggest superpower of humanity. Books form the foundation of my knowledge. Here is my 2021 book library Readwise
I Googled myself so you don’t have to
- Meet Forbes’ Young Leaders Under 30 Shaping Israel’s Future In 2018
- Article for Notion: Entrepreneur Tommy Barav built a second brain in Notion
- Podcast interview for Product Masterminds: using Google Keep to Power Your Effectiveness.
- Startup Nightmare: A Meeting With Tommy Barav: Building A Time Machine
- Magical's bottom-up fundraising strategy
- I Planned The Perfect Week With Google Calendar
- How To Run Your Life From Your Home Screen
- Notion Office Hours: Supercharged Meetings
- More stuff on my blog — Hebrew | English
Books to live by
Tweets to live by
Essays to live by
The days are long, but the decades are short -Sam Altman
10 small habits that have a huge return on life -David Foroux
Advice -Patrick Collison
Maker's Schedule, Manager's Schedule -Paul Graham
The truth about hard work -Kapil Gupta + Naval Ravikant
My Working Principles
- Our time is worth more than money. If possible, trade money for time.
- If you've said it twice, write it down. It's easy to keep doing small easy tasks, but they add up over time and distract from the larger impact you could be focusing on instead. Automate, streamline or outsource repeating tasks to protect your time.No-code Automation
- Master your tools. As formal musician I used to write better songs just because I mastered my main instrument, my guitar. It liberated my creativity. Master your work tools. This is not an end in itself, but a way to maintain flow. People who learn, practice and automate their tools can easily be several times as productive as those who do none of those things.
- Calm > busy. Being constantly busy is not something to be proud of, it is an indicator of a failure to plan and manage time effectively. I constantly try to practice .
- No meetings before 11:00. I prefer to take long uninterrupted sessions of , usually before 11:00am and after 4:00pm. During these sessions I move to do-not-disturb mode on my mac and phone and try to focus on my most important task. It allows me to do my best creative work. In exchange, when we meet I’ll aim to give you my full attention without context switching.Deep Work
- I value openness and integrity more than anything.
- Improve continuously. Gettingis my fuel to becoming a better leader for my team. I believe in the power of above the line.Feedback to CEO
- Making myself obsolete. As an early-stage CEO you need to be involved in almost everything. My long-term philosophy is to continuously making myself obsolete, and hire people to take over my areas of responsibilities so I can move on to find new opportunities, raise more capital, and bring more resources to our team.
- Don’t compromise your sleep to beat deadlines. In my 20’s I was proud of getting only 4-hour sleep so I can crash my to-do list. It was stupid. Sleep is the most important productivity hack -. You can find my sleep metrics inside my Magical account.Why We Sleep
- With time, I found it more effective to build systems for things I do everyday as opposed to managing a daily to-do list and goals (inspired by ). Here isAtomic Habits, and stuff that I avoid doing in myThe only list I need.Not-To-Do List
Communicating with me
- I prefer a long-form writing communication and find it the best way to collaborate on ideas. Most of the time I use Notion doc, a Loom recording, or Email as a replacement for meetings Magical Communication Principles
- I barely monitor DMs. If you need my immediate attention — call me. If it is not urgent - send me an email or mention me on Slack. Please avoid cross-platform posting with me, it makes me anxious. There are no "right" hours to reach out to me. That said, you shouldn't expect me to reply immediately, regardless of the communication method.
- My calendar is visible to everyone on our team and always up-to-date with deep work block, so you can quickly check if I’m available for a quick chit-chat.
- I have ~4 hours a week dedicated to mentorship with my team (aka “Open Office” timeblock). Feel free to just block out time directly with me or by using this booking link.
- When we do meet, I will always ask you “what a successful meeting looks like for you” at the beginning of the meeting (learned it from Eden Shochat). I just want to be useful.
- If we have a 1-on-1 meeting, you will be asked to share agenda items in advance. After the meeting you’ll be asked to rank my performance in our meeting. This feedback means a lot to me and help me grow as a CEO. If you want to reach out for feedback 🙏 feel free to schedule a call with me using this booking link.
- I love hosting magicians for coffee, lunch, dinner, and hack days. If you happen to be around my neighborhood, feel free to reach out and I’ll make you a delicious speciality coffee.
My Magical Story
This journey started in 2018 when, scratching my own itch, I founded the Supertools community. Over the course of 3 years, we grew from a single productivity enthusiast to a highly-engaged community of more than 45,000 time-hackers.
My personal passion uncovered a world of pain and possibilities — there was something fundamentally flawed with how time is being managed and how work is being done. To turn this community into a business, I started to do workshops and trainings for teams to be more productive using the tools around them. I immediately witnessed the value and impact.
But it didn’t scale.
Couldn’t find a way to productize myself and the community.
Until I met your CTO, @Tal Peretz
I flew to LA, to attend Fusion LA’s accelerator program while being backed by Homeward Ventures (Omri Krigel) and James Kong. While there, I quickly gravitated towards one of the mentors — he was often the smartest guy in the room, but also the most fun to be around. It was the easiest decision I’ve ever made to ask @Tal Peretz to join as an equal partner and Chief Technology Officer.
On our first meeting @Tal Peretz told me right away - “we need to go after the calendar!”
“It is broken indeed, but the calendar market is too saturated”, I replied, “we need to play in our own category” (thanks, no thanks
First MVP - a productivity monitoring solution for companies. Piloted with 5 design partners.
We met with ~20 investors. 2 said yes.
COVID STRIKES (Feb 2020).
Couldn’t raised money. Momentum has lost.
Back to square one.
TP and I started by initiating a deep analysis of the community’s needs, aggregating tens of thousands of posts and engagements. We then crossed it with the qualitative research we ran, participated by team leaders from fast-growing multinational teams.
The result was Magical.
We came up with our
We realized — it is not only about improving the calendar, it is about completely redefined it to the future of work*
We brought @Nitzan Mousan, raised many millions from top-tier investors and formed the best core team on the planet - @Reut Shechter, @Fabian Barszcz, @Didi Medina, @Yossi Jana, @Eilon Mor. So far, magical, no?
*Read more about our unique community-first approach.
Work from home office setup
- Investing in your workspace is essential for productivity. If you need my assistant with finding the best gear for your home setup — don’t hesitate to reach out!
- Here is my Kit page with all my gear and desk gadgets >> https://kit.co/tom.barav/supertools-dream-desk-setup
- A video is worth 1.8 million words, here is my dream office setup [soon in English] →